Writing
Thoughts on design systems, UX, and building digital products.
Does Your Design System Still Matter When AI Can Build the Interface?
This year marks five years since three of us at Danfoss sat down and decided to build a company-wide design system.
The Design Evolution of Danfoss Product Store: Enhancing eCommerce UX
How the platform evolved over six years based on user feedback.
Industrial HMI: The Overlooked Frontier of UX Design
Why machine interfaces are so inconsistent and what we can do about it.
Evolution of Digital Products: Using Feedback for Continuous Improvement
How we used analytics and AI tools to improve a B2B eCommerce platform.
The Heart of Design Systems: Beyond Aesthetics
Design systems are more than visuals — they align teams and guide decisions.
Making Products Faster and Better: The Power of MVPs and Design Systems
How MVPs and reusable components accelerate enterprise product development.